King of the Hammers started with just 12 teams competing for bragging rights and a case of beer, but now it has grown to over 1000 teams who race in front of 120,000 people and 2 million viewers online. Because it's been so successful, the organizers created Ultra4Racing, which is now a global racing series.
I was in Johnson Valley, CA for over 10 days shooting for KC HiLites’ marketing team and specifically chasing Isenhouer Racing, Darren Parsons, John “Coffee” Grounds, Erik Miller, Terry Madden, and Terrible’s Motorsports Team.
