KC HiLites tasked DIRTYLENS with photographing their latest product release— the KC FLEX ERA 4. This new light is specifically designed with the racing community in mind, and they wanted visuals that would resonate with this audience. Over the course of four days, we lived in the wind and dust, capturing footage for a promotional video and photographing the talents of Tanner Foust, Chris Isenhouer, and Daren Parsons, among others.

KC is more than just an off-road lighting company; they also wanted images of their brand ambassadors, candid moments, and behind-the-scenes shots that captured the essence of the KC Family.