Easter Jeep Safari is where the off-road industry shows up to prove itself. Moab's red rock demands it — and it's one of the few venues where a product launch has to perform in the real world before the week is out. KC HiLites chose EJS 2026 to debut their new Platform One roof rack for the Jeep Gladiator, and the terrain did exactly what you'd want it to do.

The week also included a day alongside Tread Lightly, helping build fencing to protect the surrounding public lands — a reminder that access to places like Moab is worth showing up for in more ways than one.

Lifestyle and product photography across the vehicle, the gear, and the landscape that makes Moab one of the most compelling backdrops in the industry.